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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Use this template to capture the synthesized content from outputs of the activities across the four phases of the Define Your Digital Business Strategy blueprint to...
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Use this tool to conduct a horizon scan, build a journey map, prioritize and expand your digital opportunities, and lastly, build a roadmap.
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A value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to...
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Use this blueprint to create a value-driven digital business strategy.
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Salesforce recently announced during Dreamforce 2019 the introduction of Customer 360 Truth. The product aims to stitch together customer information from marketing,...
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SugarCRM – a well-established player in the market for CRM platforms – recently rolled out its Fall 2019 release. From a functional perspective, the release does a good...
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Salesforce recently announced the introduction of two new vertical-specialized solutions: Consumer Goods Cloud and Manufacturing Cloud. The introduction is a clear signal...
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ClickSoftware has been a mainstay of the field service automation (FSA) space. While Salesforce is a recognized market leader in general customer service management (CSM)...
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Using natural language processing on call recordings and providing automated sales coaching insights has been an area of intense interest with many players in the market...
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