- Your customers and potential customers are increasingly demanding assurance that you will meet their information security requirements.
- Responding to these assurance demands requires ever more effort from the security team, which distracts them from their primary mission of protecting the organization.
- Every customer seems to have their own custom security questionnaire they want you to complete, increasing the effort you have to expend to respond to them.
Our Advice
Critical Insight
- Your security program can be a differentiator and help win and retain customers.
- Value rank your customers to right-size the level of effort your security team dedicates to responding to questionnaires.
- SOC 2 or ISO 27001 certification can be an important part of your security marketing, but only if you make the right business case.
Impact and Result
- CISOs need to develop a marketing strategy for their information security program.
- Ensure that your security team dedicates the appropriate amount of effort to sales by value ranking your potential customers and aligning efforts to value.
- Develop a business case for SOC 2 or ISO 27001 to determine if certification makes sense for your organization, and to gain support from key stakeholders.
Member Testimonials
After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
9.0/10
Overall Impact
$3,673
Average $ Saved
4
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
NIPPON GASES EURO-HOLDING, SLU
Guided Implementation
9/10
$7,100
5
Great interaction
ARM Energy
Guided Implementation
9/10
N/A
4
There was nothing bad about it. It definitely helped establish a jumping off point for mananging security assessments.
Axiom Medical Consulting
Guided Implementation
9/10
N/A
2
Best was consultant knowledge. Worst is alot of information to digest.
Delta Dental Plan Of Colorado
Guided Implementation
8/10
$1,916
N/A