Integrated Marketing With Generative AI
Driving value-driven outcomes with Gen AI within the integrated digital marketing ecosystem.
Your organization is looking to achieve competitive advantage and cost savings through the adoption of generative AI, ML, and deep learning. Respond swiftly to implement reliable Gen AI marketing solutions that generate value for your internal stakeholders and an integrated digital experience for your customers.
Our Advice
Critical Insight
Leveraging generative AI in integrated marketing streamlines content generation, refines targeting, and yields a higher ROI by enhancing marketing efficiency across diverse channels.
Impact and Result
- Gain valuable perspective for leveraging Gen AI within integrated marketing to capitalize on the sales growth productivity frontier.
- Discover how best-in-class enterprises are using Gen AI and striving for more significant integrated digital marketing.
- Realize the effects of Gen AI being felt by all entities within the integrated digital marketing ecosystem.
- Strategize and prepare with business-aligned technology value outcomes to enable Gen AI–integrated marketing responsiveness and ramp up ROI.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Talk to an Analyst
Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.
Book an Analyst Call on This Topic
You can start as early as tomorrow morning. Our analysts will explain the process during your first call.
Get Advice From a Subject Matter Expert
Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.
Unlock Sample ResearchContributors
- Laura Becker, Enterprise Architect, Qurate Retail Group
- Mitch Ruebush, Director of Enterprise Architecture, Qurate Retail Group
- Rajiv Shankar, Chief Information Officer, REDTAG
- Khalid Tadaoui, Chief Information Officer, Al-Nadhi Group
- Aiman Ali, Director, IT Applications, Al-Nadhi Group
- Nastaran Bisheban, Chief Technology Officer, KFC
- Dermot O’Doherty, EMEA IT Director, Epson Europe B.V
- Micheal Gibeault, CIO Walker Inc.
- Jeff Fischer, SVP Information Services, ThyssenKrupp
- Mark Szkudlarek, VP, IT Operations, Sanmar Corp.
- Marjan Anwar Khan, VP, Tech Partner Success & PMO, Restaurants Brands International
- Jessica Allen, CIO, Skidmore Sales